Zebit Announces New Chief Revenue Officer

Zebit, an eCommerce company that is dedicated to making a fundamental change in the lives of financially underserved consumers by giving them access to a broad set of products and the ability to pay for those products in installments over six months, today announced Joseph Liu has joined the company as the chief revenue officer.

Liu has over 18 years of experience leading, building, and scaling businesses to profitable growth within retail and financial service industries. Prior to Zebit, Liu spent six years at Synchrony Financial as the general manager for the Gap Inc. and PayPal business division P&L’s where he accelerated profitability and customer engagement through new product and best customer programs, investments in digital technology capabilities, credit underwriting optimizations and operational efficiencies in sales, marketing, customer service and collections.

At Zebit, Liu will be responsible for marketing, product, and merchandising strategy, in addition to ensuring the customer’s voice and pain points are detected and improved  across the customer journey.

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