Living paycheck to paycheck? This San Diego startup wants to help you shop

A booming tech startup in San Diego has built a retail marketplace online that lets people buy big ticket items on payment plans — without issuing a loan or a credit card. The startup, called Zebit, is catching fire online, earning $46 million in revenue last year, rocketing up from $21 million in 2017. That performance makes it one of the fastest-growing tech startups in San Diego, and CEO Marc Schneider said the company’s trajectory points even further north.

“Our target is the 80 percent of U.S. consumers who live paycheck to paycheck, who don’t have affordable access to credit,” Schneider said. “Those who are normally relegated to high cost predatory alternatives, taking out a payday loan at 400 percent APR or going to rent-to-own shops with limited selections.”


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